Elaborate

Elaborate on the headline using plain English.

Use Headings

Try to avoid industry jargon or vague statements that could be applied to any product. Use the exact language customers have used in reviews, calls, or surveys when possible.

Use bullets to

  • make
  • content
  • clear

Core features

Everything you need to {achieve a desired outcome}

But don't take our word for it. We'll let the product do the talking.

Feature 1 Killer

Explain what a feature enables your customers to do in plain English. Avoid industry jargon.

Feature 2 Streamlined

Explain what a feature enables your customers to do in plain English. Avoid industry jargon.

Feature 3 Social

Explain what a feature enables your customers to do in plain English. Avoid industry jargon.

Feature 4 Automated

Explain what a feature enables your customers to do in plain English.

Feature 5 Secure

Explain what a feature enables your customers to do in plain English. Avoid industry jargon.

Switch to {your product} in {time amount} or less

You shouldn't have to {experience a painful problem}. With {your product}, you can finally {achieve a value outcome or get a big improvement}.

  • No credit card required
  • Cancel any time
  • Live chat support
    Primary CTA ➔

    {Social Proof goes here}